Jesper DrejsEye on Design

Jesper Drejs

Creative and dedicated graphic designer
with experience from agencies and in-house.

CVS Security

CVS

Peace and quiet with logo for CVS Security

CVS Security in Viborg wanted a simple logo, without it partout signaling security and surveillance.
Therefore it was also a wish, that the logo was designed with a color other than red, or other alarm color.

I designed this simple expression, where CVS is set in bold at the bottom of a rectangle. To create a unique identity, I extended the one arm of the V.

The color scheme is set with a unique turquoise shade, to ensure that the identity differentiated from the general expression of the industry.

CVS
CVS
CVS
CVS
CVS

Business card and stationary

With basis in the logo, I designed business cards and stationary for CVS Security.

The use of logo, colors and graphic elements are weighed closely with each media, to create an appropriate visual relation.

The layout of the different media primarily takes into account the nature and function of the media, so that it can perform its task without drowning in a graphical abundance.

CVS

From touch point to touch point

Often, a media is just one touch point, in a wide range of multimedia. Therefore, one must often take a previous touch point onto account, in order to create a media that meets the expectations of the recipient.

Next, it must provide an added value that motivates the recipient to take action either by moving on to the next touch point or by making a purchase.

Marketing material is designed with respect for the concept and the visual expression. At the same time, it is designed to serve as a strong media that solves the task and deliver the desired result.

CVS
CVS

The conceptually strong brand

The logo forms the basis of the visual identity, which, along with colors and graphic elements, is applied to all media for print and web, to create a conceptual expression.

A media must be able to stand alone and clearly and unequivocally show who the sender is, so that each media is a strengthening of the overall concept, and contributes to the value of a recognizable visual identity and a strong brand.

CVS
CVS
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